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Where do Buyers find the home they purchase?

March 31, 2009

THE INTERNET

According the the National Association of REALTORS® research:

“Of all homebuyers, 87% used the Internet to search for a home in 2008, up from 84% in 2007, 80% in 2006, and 2% in 1997″

Where home buyers found the home they purchased- 2001 vs. 2008:

graph-new1

(Graph from Rismedia.com)

The chart shows the Internet is the fastest growing source for for Home Buyers up from 8% to 32%,  with the biggest loser being the Print Newspaper Ad dropping from 7% to 3%, Home Books only bring in 1% of actual buyers.

For years, the internet has been the primary focus of my marketing efforts & the primary source of qualified buyers. The story the graph does not tell is how to make Internet Marketing work. That is the real art & the real science. But that’s another conversation, another post, another day….

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